Own A Border Magic Franchise


Own A Border Magic Franchise

Become a Border Magic Franchise Owner

Becoming a Border Magic franchise owner can be rewarding for those looking to own their own business. Border Magic owners design and install beautiful concrete landscape edging, curbing and walkways. As a Border Magic franchisee, you will bring value to your customers’ property long after installation is complete. You will have the backing of a great franchise support system, extensive training to get started in your business and annual meetings with other franchisees. Keep reading, as we have a great business story to tell!

Our Story

The story of Border Magic starts in Rantoul, Illinois in 1992, offering commercial and residential landscape concrete curbing, walkways and edging. With its headquarters now located in Waco, Texas, Border Magic has evolved into a top quality, decorative concrete business.

Franchise veteran Butch Mogavero purchased Border Magic and its sister franchise company Boulder Designs in 2015 from founder, Eldean Bergman. The same year Mogavero moved Boulder Designs and Border Magic’s corporate headquarters from Rantoul to Waco, Texas. Mogavero’s franchise experience includes a successful landscaping company which he owned and operated. He also worked for one of the world’s premier service franchise companies in franchise sales and development where he sold many franchise units and assisted in developing one of their franchise businesses into a robust national brand.

In the first six months of 2017, Boulder Designs and Border Magic have seen a record increase of over 25 percent in new franchise businesses mainly in Texas, Oklahoma and in the Midwest. Today, in 2018, Border Magic has 58 units, and our sister company, Boulder Designs, has 130 units across the United States.


Becoming A Border Magic Franchisee

Border Magic franchisees are the go-to professionals for decorative concrete landscape curbing, edging and walkways.Border Magic makes the process of owning a franchise business clear, concise, and easy to comprehend. We are not like many franchise opportunities, which can be confusing to understand, where the investment and fees are not transparent.

It is critical that you consider and evaluate if a Border Magic franchise is a right fit for you and your business goals. You can run your business from your home and immediately be on your way to providing your customers with beautiful concrete landscaping edging which will enhance their property values and eliminate replacement of rusted edging, rotting wood edging, and other types of edging that does not stand up to the elements.

A Typical Day For A Border Magic Franchise Owner

Ray and Lisa R. are a husband and wife team with two children (now grown). They decided together to leave their permanent jobs and purchase a Border Magic franchise. They work as partners as well as being husband and wife. Lisa manages the office and works with Ray on estimates. The appeal of Border Magic being a family-friendly franchise was of particular interest to Lisa. “When the children were younger, it was a benefit, and I was able to set my schedule.” Ray and Lisa love their business and the team environment installing decorative concrete curbing creates. “It’s a passion, and you have to believe in your product, your support team, crew and your spouse.” “It has its challenges, but it has its rewards, too.”


Customer Base

Residential homes, as well as commercial businesses, are a Border Magic franchisee’s primary customer base. Your customers are looking for ways to enhance their home or business curb appeal and bring value to their property. You will notice that delivering value is a prevalent theme with a Border Magic franchise, one that puts you in the driver’s seat.

Border Magic® provides durable continuous concrete decorative edging and curbing for residential landscapes, as well as walkways, and stepping stones that have the look and feel of real brick or stone.


Our homes are very personal to us, and one of the advantages of being a Border Magic franchise owner is that you can bring a variety of decorative concrete options to your customers. One of the many benefits of owning a decorative concrete business is that no two jobs are ever the same. Your clients will want a product that is sustainable in the long term, requires little to no maintenance, and brings value to their property long after the job is completed.



Commercial property cuts a wide swath in the real estate industry from multi-family units and shopping centers to large industrial office parks. Commercial property owners bring a host of needs to the Border Magic franchisee to provide commercial concrete curbing. The primary concern of the commercial property owner is managing cost and value of their property maintenance and maximizing the value of their assets. As a Border Magic franchisee, you will have the ability to work with not just the primary owner, but their property management company, architects, real estate investment trusts (REITS) and construction companies.


Border Magic offers Protected Territories to their franchise owners.

Border Magic has experienced rapid franchise growth, yet many prime territories are available to franchise prospects. Prospects also have the opportunity to own multiple franchises not only with Border Magic but with our sister company Boulder Designs. We offer incentives for Veterans and discounts for multiple franchise owners.

Like what you see so far?



The Border Magic franchise business gives you the opportunity to design and sell decorative concrete borders to customers from many sectors. Your customer base includes residential, commercial businesses, farms and ranches, high schools, non-profits, golf courses, and memorials just to name a few. Contact the Border Magic team to learn more about activating your franchisee!

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